By: staff Following on UGA's dominant performance against Arkansas, Beat Week is back with this week's upcoming game against Auburn. The Deep South’s Oldest Rivalry has moved to a new playing field: charitable giving. Last year, UGA beat Auburn by a score of 3,200 gifts to their 2,900. So help us beat them again by making a gift and promoting the campaign. Let's help the Franklin College do its part this year. WHEN: Officially Monday, Oct. 4 through Sunday, Oct. 10 at 1AM EST. WHAT COUNTS: Any gift. Any designation. Any amount. Any donor. WHO: All donors are encouraged to participate. The focus of Beat Week is to attract alumni participation specifically. WHERE: Visit AUvUGA.com beginning today to check the scoreboard and keep UGA in the lead. #BeatAuburn As coach says, Go Dawgs! Chronicles Tagging: Alumni athletics beat week football charitable giving philanthropy donors